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- <text id=93TT2319>
- <title>
- Jan. 18, 1993: Reviews:Books
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Jan. 18, 1993 Fighting Back: Spouse Abuse
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- REVIEWS
- BOOKS, Page 58
- The Banality Of Power
- </hdr>
- <body>
- <p>By JOHN ELSON
- </p>
- <qt>
- <l>TITLE: MURDOCH</l>
- <l>AUTHOR: William Shawcross</l>
- <l>PUBLISHER: Simon & Schuster; 492 pages; $27.50</l>
- </qt>
- <p> THE BOTTOM LINE: In this slick but surface biography, a
- powerful media tycoon is just a man who can't say no to more.
- </p>
- <p> He has been slurred as "The Dirty Digger"--an invidious
- reference to his origins Down Under--and reviled as a living
- replica of Citizen Kane. He has been caricatured (on this
- magazine's cover) as a King Kongish monster standing atop
- Manhattan's World Trade Center. Across the globe, an angry
- legion of ex-employees recalls him as a greedy exwho breaks
- contracts without blinking and treats hirelings like wads of
- Kleenex.
- </p>
- <p> Hate him or love him (and some do, since the man has real
- charm), there is no escaping Rupert Murdoch these days in
- popular entertainment and journalism. At 61, the chairman of
- News Corp., who is now a naturalized American, stands out as one
- of the world's pre-eminent media barons. Through a bewildering
- mesh of subsidiaries, he controls an $8.5 billion communications
- empire that includes newspapers and magazines in Britain, the
- U.S. and Australia, the Fox TV network and movie studio, plus
- a powerful satellite that beams video programming throughout the
- British Isles. Like Johnny Rocco, the mobster boss in Key Largo,
- Murdoch is insatiably ambitious for more--more publications,
- more programming, more power. Where it all will end, to cite a
- famous parody, knows God.
- </p>
- <p> Two themes stand out in this lumpy but fast-reading
- unauthorized biography, which gets the record straight yet seems
- to miss the inner man. (Shawcross, a British writer perhaps best
- known for his savaging of Henry Kissinger's Cambodia policy in
- Sideshow, managed to interview his subject. Murdoch read the
- manuscript but refused to comment on it.) One is that Murdoch
- is a daring but occasionally imprudent gambler, usually with
- other people's money. In 1990 News faced a liquidity crisis
- caused by the recession, a huge drop in advertising revenues,
- and Murdoch's reliance on short-term loans at a time when
- interest rates were rising rapidly. Suddenly $7.6 billion in
- debt, owed to 146 different institutions, had to be rolled over.
- An obscure Citibank vice president, Ann Lane, put together a
- rescue plan code-named Dolphin, and with Murdoch's help wheedled
- all the lenders into buying it. Thanks largely to Lane, Murdoch
- was spared the humiliating option of going belly-up into
- bankruptcy and losing control of his empire.
- </p>
- <p> The second Rupert byte, if Shawcross can be believed, is
- that this restless entrepreneur, who controls so much of what
- the world reads and watches, seems to be utterly banal of mind.
- Apart from the family he dotes on, Murdoch apparently has no
- interests other than minding his properties and seeking new
- ones.
- </p>
- <p> Murdoch sees himself as a radical provocateur. Yet the
- onetime student who kept a statue of Lenin in his Oxford digs
- is now a confirmed Thatcherite. "He deals in simplicities, and
- simplicities can be dangerous," Shawcross writes piously,
- referring to Murdoch's unshakable faith in the blessings of an
- international free market and the imposition of American values
- and products on the rest of the world.
- </p>
- <p> Murdoch's awesome influence poses a theoretical dilemma.
- Which might be worse: that the tastes of so many are being
- catered to by a cynical larrikin whose primary goal is making
- money? Or that those reading and watching millions would be
- molded by a zealous ideological propagandist, committed to a
- false cause? Put this way, the best to be said about Rupert
- Murdoch is that he is the lesser of evils.
- </p>
-
-
- </body>
- </article>
- </text>
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